CHRISTOPH JANACH MA
MARKETER & CONSULTANT
Phone:
+43 699 19676898
Email:
Date of Birth:
August 20th, 1993
Hello! I'm Christoph
„My fascination lies in digital communication and technological innovation which emotionally binds a consumer to a brand.“
EXPERIENCE
since 01.03.2020
Senior Innovation Consultant
HYVE
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Management of innovation projects
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Use of innovation research, service design and design thinking methods to identify, evaluate and design innovations
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Consulting of customers for all innovation-related challenges
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Conceptual elaboration of project proposals and offers
01.12.2017 - 31.08.2019
Manager Client Leadership und FAST
MINDSHARE AUSTRIA
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Strategic alignment of all communications for the entire Raiffeisen Group (more than 15 different companies in the financial sector)
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Emphasis on digitalisation, online purchases and performance marketing
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Advancing digital innovations and concepts in form of client workshops in the field of online strategies, insight finding and social media
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Gathering and implementing expertise in consumer journeys and development of digital strategies
01.09.2015 – 31.12.2016
Associate Client Leadership und New Business
MINDSHARE AUSTRIA
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Client service and strategic advising of a versatile portfolio, including but not limited to Red Bull, Volvo, the Austrian Red Cross and Dunkin Donuts
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Supporting position in New Business projects and development of innovative communication strategies
29.01.2015 – 28.02.2015
Internship: Client Leadership und New Business
MINDSHARE AUSTRIA
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Client Leadership: strategic advising of clients, supporting position in New Business queries and presentations
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Business Planning: market research and target group analysis
16.06.2014 – 19.09.2014
Internship: Client Leadership und New Business
MINDSHARE AUSTRIA
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Diverse activities in the area of brand management
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Planning of social media campaigns in collaboration with other agencies
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Support of representatives and clients
01.07.2013 – 23.08.2013
Internship
Raymann – Kraft der Sonne
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Marketing and project management in the field of renewable energy
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Development of marketing and communication strategies for the company
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Assisting and public relations
EDUCATION
01.09.2015-04.10.2017
Marketing And Innovationmanagement (Master Degree)
Graduated with excellence
AUSTRIAN MARKETING UNIVERSITY OF APPLIED SCIENCES
Master Thesis:
Virtual Reality in Advertising: A comparison of the activation and emotionalizing abilities between virtual reality and 2D Ads.
Highlights
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Creativity techniques and idea management, e.g. Lego workshop and design thinking
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Consumer research: SPSS, emphatic design and analysis of scenarios
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Leadership and Teamwork Workshop: experience-oriented training with horses
Projects
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Participation in branding workshop in New York titled „Beauty Drink“
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Strategic marketing and communication planning for the rescue organisation MALTESER hospital service Austria
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Development of an innovation concept and implementation of a marketing and communication strategy for the hiking brand Stubai ZMV GmbH
01.09.2012-10.09.2015
Marketing And Projektmanagement (Bachelor Degree)
Graduated with excellence
AUSTRIAN MARKETING UNIVERSITY OF APPLIED SCIENCES
Dissertation Topic 1:
Information behaviour of Bio-consumers and LOHAS in regard to bio minced beef
Dissertation Topic 2:
What creates the „us“ sentiment in project groups?
Highlights
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Development of marketing concepts and business plans
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Understanding and analysing target audiences and trends
Projects
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Development of a business model for Bio Austria, in order to further the relationship between bio farmers and consumers
02.01.2017-31.05.2017
Semester Abroad in Finland
TAMPERE UNIVERSITY OF APPLIED SCIENCES
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Focus: cross cultural management and business development
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Scenario analysis: application of wearable technology in a futuristic work environment
31.08.2013 – 22.12.2013
Semester Abroad in Canada
OKANAGAN COLLEGE; KELOWNA
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Business simulation and first place in a contest for strategic business management
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Focus on international business and financial management
SKILLS
Microsoft Office Professional
Google Search and Analytics
Consumer Journey Mapping
Business Model Canvas
SPSS
Qualtrics
WORTH MENTIONING
CONTACT ME
Christoph Janach
MARKETER & CONSULTANT
Phone:
+43 699 19676898
Email:
Further Activities
Young Austrian advertising council
Position on the board of the young Austrian advertising council
Lecturer
Lecturer at FH Wiener Neustadt Campus Wieselburg:
„Digital Campaign planning and Media Challenges in the Future“
Volunteer Work
Paramedic
Community service as a paramedic at the Johanniter trauma center; completed the exam with excellence and went on to do voluntary work for the organisation
Working with disabled children
Summer internship at the Viennese speech-healing school, care of
speech-impaired children
School Projects
Comeniusproject
Participation in the Comeniusproject 2010. The project „your country in my newspaper“ was conducted in form of an exchange program with a Spanish school